Nowadays, no matter what type of business you have, whether you own a restaurant or a beach resort, the online world can be your best friend. Here are some effective ways to promote your beach resort online.
Your employees should have a Google+ account to be used internally. For your beach resort, you can start your social media campaign by joining to a few Google Apps. This allows your resort to provide live chat for your website, providing a better connection with potential customers and convenience in the booking process. Added to that, Google Plus has proven to be really beneficial when it comes to communicating with your resort’s staff. It allows your workers to communicate with each other during working horse, submits professional presentations, and share relevant documents using Google Drive.
Acquire top management on LinkedIn and Twitter. Your restaurant’s top management staff should make Twitter accounts and keep them active all the time. This method usually improves ones internal moral and give something to the transparency of your business by tweeting among themselves about several events and happenings in the office. Added to that, you should make sure that all of your people in the Top Management have secured, maintained, and regularly updated LinkedIn profiles which are directly connected to your beach resort’s official page.
Follow and engage with your customers on social media. It is undeniable that Google Chrome is currently the most used internet browser. So, it’s not a problem for your workers to sign up for Rapportive, a widget maker that shows internet users all the things they need to know when it comes to all of their contacts in their Gmail accounts. Aside from an effective e-mail monitoring, this Chrome extension also allows your employers to make sure that they are completely connected through Twitter and LinkedIn. Added to that, your booking staff will be able to effectively supervise every account and immediately follow all reservation tweets.
For your beach resort’s staff, use social media to improve their morale. If you want to promote teamwork and boost productivity within your staff, you can use social media apps like Google Plus, YouTube, and etc. to post and share different fun and inspirational video clips and photos. You should send your staff to escapades in the region and document the experience with their friends. (Smokers are should be present so you will always be ready for a BBQ to be posted on social media)
Promote Advocacy through Instagram. Encourage all of your staff members to make Instagram accounts. Also, don’t forget to remind them to like and comment on all Instagram accounts of your beach resort. Regardless of their rank and position, it is important for them to include their unique opinions to your company’s diverse social media combination.
Use your Interns as brand ambassadors. Starting now, us
e every incoming intern to update their intern blog and to post accounts on several social media platforms include Twitter, Instagram, and etc. Your beach resort can also negotiate special deals with different industry partners that provide their interns with completely free adventures or park tickets.