Content Marketing Tips That Will Sell More Of Your Foods
It is undeniable that the food industry has been struggling to keep up with all of the new health trends. More people than ever are looking for alternatives to the meat or dairy products, and they want it quickly and easily. This makes it difficult for many companies to find their footing, let alone succeed.
However, there are some simple steps you can take as a content marketer that will help your company stay afloat and thrive in this environment of increased competition!
Here are eight tips for how to do just that:
1. Keep your website up to date with new recipes and product information.
The best way to keep people coming back for more is to add new content constantly. If they come to your website and see that it’s always fresh, they’re likely to return more often. Plus, if they can find all of the information they need in one place, it eliminates the need to search elsewhere.
2. Make sure your social media profiles are often updated as well.
Social media is a great way to introduce people to new products and recipes and share old ones that you know people love! This is an excellent way to keep your content fresh because you can post about old favorites and new products all in one place.
3. Make use of user-generated content.
One big way to stay ahead of the game is to encourage your customers or fans to create their content that they then share with you! Whether it’s a recipe, photos from a cookout, or a list of their favorite things, you can get a lot from user-generated content.
4. Try to post more videos and infographics on your website.
People tend to remember visual components much better than they do text or images, so try adding a video or infographic onto your website related to the products you’re selling. This will help people learn more about what you do and how it can benefit them.
5. Host a contest or giveaway on your social media pages.
People love contests and giveaways, especially if they’re related to the products you’re selling! This is a great way to bring excitement to your company and introduce people to new products or recipes that they might not have tried otherwise. For example, a pellet smokers company could host a contest on their Facebook page asking people to post pictures of their favorite foods they like to smoke as a way to let them know that they can’t go wrong with bbq meal. On the other hand, if you prefer manual meat grinders, ensure you follow reputable online stores that sell them. Who knows, you might be lucky and win a giveaway of their products one day.
you can give away a free one to the best recipe submission.
6. Participate in health-related events.
Part of staying ahead of the game is hearing what consumers are looking for, so attend some local events where you can get feedback from consumers about what they want, whether it’s specific products or something completely different.
7.Create a newsletter for your company to send out every month.
People who receive newsletters are almost 60% more likely to purchase something than people who don’t, so it can be beneficial! Make sure you include any new products you have developed so that customers always know what’s coming out next.
8. Make sure you have high-quality photos of every single item you sell on your website!
If people are thinking about buying a new product, they’re probably going to look for some pictures online before purchasing. If your photos are low quality, it might affect their decision to buy, so make sure they’re high quality and clear before they go up.
If you follow these eight steps, there’s no doubt that you’ll become more effective at marketing your products and services to consumers!